What’s the most popular Valentine’s Day candy in South Carolina?

Valentine’s Day is just around the corner, which means many sweethearts will soon scope out candy treats to gift their loved ones on the special day.

According to CandyStore.com, consumers are expected to spend more than $2.4 billion this year for the holiday, known for indulgent gifts.

Yes, that’s a lot of candy! But the simple and sweet gesture of candy gifts is a relatively inexpensive tradition for the holiday all about love and romance.

See also: Krispy Kreme’s conversation hearts return just in time for Valentine’s Day

According to the site, conversation hearts are the most popular Valentine’s Day candy in South Carolina. The website says it compiled sales data from the past 12 years from their online bulk candy store and industry partners to determine the most popular Valentine’s Day candy. The map below illustrates the favorite Valentine’s Day candy in each state. Hover over the interactive map to see the most popular candies in other states:


Source: CandyStore.com.